Autism Nonprofit Branding Campaign
An Autism Brand Study conducted on the Autism Society of America (ASA.) With the goal of creating a cohesive, accessible, and recognizable brand system that can work across multiple platforms.
Creating and maintaining accessibility for those with vision, reading, and learning impairments was a major focus of this campaign.
CORNFLOWER
Primary Color
HEX #476EA9
RGB 71, 110, 169
CMYK 78, 57, 9, 0
YARROW
Secondary Color
HEX #D9973F
RGB 217, 151, 63
CMYK 14, 44, 87, 1
TERRACOTTA
HEX #B34429
RGB 179, 68, 41
CMYK 21, 85, 96, 12
EVERGREEN
HEX #1B372E
RGB 27, 55, 46
CMYK 82, 53, 71, 60
ONYX
Primary Dark
Contrast
HEX #222425
RGB 35, 36, 37
CMYK 73, 66, 63, 70
PARCHMENT
Primary Dark
Contrast
HEX #F2F0EB
RGB 35, 36, 37
CMYK 73, 66, 63, 70
Color System
A crucial part of the brand system, color. All the colors with their approved combinations are Web Content Accessibility Guideline (WCAG) level AA approved. This means that all approved color combinations have a minimum of 4.5:1 contrast ratio for copy less than 18 pt. and 3:1 ratio for any type at or above 18pt. or 14 pt. if bold.
Maintaining a certain level of color contrast for type allows legibility for those with impaired vision, low vision, color blindness, visual fatigue, or reading disabilities.
