Samish Bay Soaps Rebrand
Samish Bay Soaps is family owned and operated industry located in Bellingham, WA. Founded in 1997, Samish Bay Soaps prides themselves on creating natural products with locally sourced materials and 100% pure essential oils.
This extensive rebrand includes packaging, a marks, color palette, typography, and three website spreads with mobile break points. Aiming to refresh and provide a more sophisticated and reputable brand while maintaining the previous brands earthy and handmade roots was the drive for this project.
The Process
Initial research was conducted on the existing brand, including an analysis of direct competitors and target demographics. This was followed by moodboarding and multiple iterations of sketching, each refined through ongoing feedback.
Throughout both the sketching phase and digital design process, particular attention was given to the scale of typography and design elements. This involved extensive mock-ups on jars to evaluate the design in context.
In the final stage of the process, product photography was carried out, as shown above.
