Samish Bay Soaps Rebrand
Samish Bay Soaps is family owned and operated industry located in Bellingham, WA. Founded in 1997, Samish Bay Soaps prides themselves on creating natural products with locally sourced materials and 100% pure essential oils.
This extensive rebrand includes packaging, a marks, color palette, typography, photography, and two website spreads (landing and about) with mobile break points. Aiming to refresh and provide a more sophisticated and reputable brand while maintaining the previous brands earthy and handmade roots was the drive for this project.
The Process
Initial research was conducted on the existing brand, including an analysis of direct competitors, target demographics, and keywords for the previous and new brand. This was followed by moodboarding and multiple iterations of sketching and wireframing, each refined through ongoing feedback.
